Humboldt Labor
Last year, we created the new visual identity for the Humboldt Lab, and the first major application of the design was the Lab's website.
The Humboldt Lab of the Humboldt-Universität zu Berlin in the Humboldt Forum is a lively place of knowledge and science. It serves as a hub for ideas, a place for communication, dialog, research and academic teaching. Exhibitions provide the public with insights into the diversity and relevance of science. The multifunctional exhibition space hosts events ranging from scientific lectures and panel discussions to artistic performances.
Type | Website |
Client | Humboldt Universität |
Year | 2023-25 |
Location | Berlin |
Visual appearance as a formula
Embedded within Humboldt University, the Center for Cultural Technology and the Humboldt Forum, the Lab operates at the intersection of multiple institutions. The new identity aims to balance this affiliation with a strong, independent visual presence.
In the graphic derivation, this resulted in a flexible basic structure of modular forms that can blend harmoniously into existing environments or deliberately stand out depending on the context. This structure allows visual elements to be changed, expanded or transferred to new contexts depending on the situation, ensuring that the appearance always remains lively and changeable.
This dynamic system makes it possible to adapt visual components to specific requirements while maintaining a consistent, recognizable aesthetic.
Typography
The “Ginto” font from ABC Dinamo was chosen for the typographic design of the “Humboldt Lab” lettering. This font gives the appearance a clear, self-confident and at the same time contemporary look.
The logo
The logo is made up of the L-shape and the lettering. The flexibility of the L-shape gives rise to countless variations that can be adapted to suit the context and application. It can blend harmoniously into its surroundings, set specific accents or take center stage as an independent, striking element. This versatility gives the appearance a special dynamic and enables targeted communication depending on the situation and medium.
Design applications
The developed visual formula offers a wide range of design options and can be transferred to a wide variety of media and formats – whether digital or analog, moving or static. Thanks to the modular structure, the appearance always remains variable while retaining its characteristic visual DNA.
The newly developed visual appearance reflects the Humboldt Lab’s self-image: a place that sees itself as an experimental, lively workshop of ideas – a platform for the exchange of knowledge, the promotion of new perspectives and the interdisciplinary networking of science and society.
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Humboldt Labor
Last year, we created the new visual identity for the Humboldt Lab, and the first major application of the design was the Lab's website.
The Humboldt Lab of the Humboldt-Universität zu Berlin in the Humboldt Forum is a lively place of knowledge and science. It serves as a hub for ideas, a place for communication, dialog, research and academic teaching. Exhibitions provide the public with insights into the diversity and relevance of science. The multifunctional exhibition space hosts events ranging from scientific lectures and panel discussions to artistic performances.
Type | Website |
Client | Humboldt Universität |
Year | 2023-25 |
Location | Berlin |
Visual appearance as a formula
Embedded within Humboldt University, the Center for Cultural Technology and the Humboldt Forum, the Lab operates at the intersection of multiple institutions. The new identity aims to balance this affiliation with a strong, independent visual presence.
In the graphic derivation, this resulted in a flexible basic structure of modular forms that can blend harmoniously into existing environments or deliberately stand out depending on the context. This structure allows visual elements to be changed, expanded or transferred to new contexts depending on the situation, ensuring that the appearance always remains lively and changeable.
This dynamic system makes it possible to adapt visual components to specific requirements while maintaining a consistent, recognizable aesthetic.
Typography
The “Ginto” font from ABC Dinamo was chosen for the typographic design of the “Humboldt Lab” lettering. This font gives the appearance a clear, self-confident and at the same time contemporary look.
The logo
The logo is made up of the L-shape and the lettering. The flexibility of the L-shape gives rise to countless variations that can be adapted to suit the context and application. It can blend harmoniously into its surroundings, set specific accents or take center stage as an independent, striking element. This versatility gives the appearance a special dynamic and enables targeted communication depending on the situation and medium.
Design applications
The developed visual formula offers a wide range of design options and can be transferred to a wide variety of media and formats – whether digital or analog, moving or static. Thanks to the modular structure, the appearance always remains variable while retaining its characteristic visual DNA.
The newly developed visual appearance reflects the Humboldt Lab’s self-image: a place that sees itself as an experimental, lively workshop of ideas – a platform for the exchange of knowledge, the promotion of new perspectives and the interdisciplinary networking of science and society.
Back to Top